Williams Racing takes fan engagement to the next level with IQONIQ

Williams Racing is pleased to announce an exciting partnership with IQONIQ, a new fan engagement platform designed to bring sports and entertainment fans closer to the action. IQONIQ will become Williams’ exclusive Global Fan Engagement Partner with the multi-year partnership commencing at this weekend’s Portuguese Grand Prix.

The IQONIQ app will enable fans to engage with one of the sport’s most successful teams through one unified platform, with content tailored to their needs, unique opportunities to interact with their heroes, and fun games to play alongside fellow fans. By combining all the modern-day features of fandom into a single platform, IQONIQ provides followers with an all-in-one, game changing solution. It will include special offers for merchandise and tickets, and the opportunity to win exclusive fan experiences.

The partnership with IQONIQ marks the next step in Williams’ drive to provide greater access and value to its worldwide supporter base. Through the app, fans will be able to get closer to the team than ever before, with access to unique content, select experiences at the Williams Experience Centre in Grove and opportunities to engage with the team as they race across the world.

The IQONIQ brand will feature on the front-wing end plate of the FW43 this weekend in Portimao and will be represented on the Williams Racing pit crew helmets for the duration of the partnership.

Tim Hunt, Commercial and Marketing Director for Williams Racing said: “IQONIQ have identified a gap in the market for a unified solution, a fan engagement platform with a difference. By being more personal, more rewarding and more purposeful IQONIQ is the modern-day solution to satisfy the needs of any modern-day fan of sports and entertainment. We look forward to working with IQONIQ to help them reach their vision of becoming The Fan Engagement Platform for the Sports and Entertainment industry, and to providing fans with unprecedented access to the team and our sport.”

Kazim Atilla, Chief Executive Officer, IQONIQ said: “Formula One is a sport with a global fanbase, that has a strong connection with its supporters, and we are proud to announce Williams Racing as our latest partner. Our mission is to provide innovative new solutions to further and deepen fan engagement. Partnering with such a legendary team that is dedicated to offering a more advanced and engaging fan experience aligns perfectly with our Global Strategy. At IQONIQ, we are focused on changing the game for fan engagement, offering a range of services for fans that have never been seen before in one place. We are looking forward to offering Williams’ global fan base unique opportunities to get more personal, more rewarding and more purposeful, with their team than ever before.”